Only we get into the heads of your pets to find out what they really want.
You’re Welcome.
You’re Welcome.
Manifesto
Activations
Furbaby Cruisers:
Using public transit or busy sidewalks with your buddy may be nerve wracking.
Similar to city bikes or lime scooters, you would be able to rent a pet-stroller.
Savior of the Dog Park:
Chewy knows your pets even when you are too disorganized to. Consumers can find toys their dogs love, bring them home, and then when those tough chewers eventually rip it up, they’ll know where to find it: on Chewy.
The Trash is the Best Part:
Cat’s already use trash more than the toys you buy for them, so why not make it purposeful? Chewy will be labeling their boxes as “cat beds,” packing paper as, “crinkle balls,” and they’ll all be colored to match Chewy branding.
Cat’s already use trash more than the toys you buy for them, so why not make it purposeful? Chewy will be labeling their boxes as “cat beds,” packing paper as, “crinkle balls,” and they’ll all be colored to match Chewy branding.
Script:
No Price Too High :30s
Open on person scrolling on an auction site like ebay, a sassy cat sits by their feet.
Person gets up to use the restroom.
Cat gets up and scrolls the phone.
Zoom on notification on phone that indicates a purchase of $3000 was made.
SFX: Cha Ching
Cuts to doorbell ringing and a package at the door.
Owner picks up a box full of crumpled paper and a receipt for $3000.
Zoom on cat playing with the paper.
VO: Your cat shouldn’t have to go through these measures to find a toy they actually enjoy.
SUPER+VO: Chaos that Chewy Prevents.
SUPER: You’re Welcome.
LOGO: Chewy