McDonald’s of Virginia
Client Picked Winner
How can McDonald’s appeal to Gen-Z? By stopping the scroll.
AD: Sara Giardino & Ryen Harris
CW: Dana Przybocki
ST: Moira Sirois
CBM: Izzy Diaz
Grimace has been kidnapped and he needs your help figuring out who did it.
First Social
Drops June 1st.Introduction to the Grimace Protection Program.
Trading Cards
Least Rare
Most Rare
Each order gets a random suspect card. Collect all four to redeem the grand prize and save Grimace.
Packaging
Introduces people to the Grimace Protection Program who may have not seen the spot online.
Second Spot
Drops June 6th
Our suspects are all seen hanging around locations in the McDonald’s of VA region.
Missing Posters
Posters will go up around college campuses and cities within the region.
Third Spot
Drops June 12th, Grimaces Birthday.
The reveal drops and viewers are prompted to redeem their cards to get the grand prize.
The Grand Prize
Redeem the Grimace Party Shirt and Card.