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MCDONALD'S
OF VIRGINIA
Gen-Z is the hardest generation to please. They like to be entertained rather than informed. Terms like 'brainrot' and 'unhinged' could be used to describe what makes Gen-Z crack a smile.​​​
McDonald's can
stop the scroll.
In collaboration with Moira Sirois, Ryen Harris, Izzy Diaz, and Sara Giardino
Social Spots
Grimace has been captured.
Four suspects have been identified.
first
second
Third
We reveal that Grimace was actually captured so that his friends could throw him a surprise party.
Trading cards
Each meal you get at McDonald's comes with a collectable trading card of our four suspects. Collect all four cards to redeem the grand prize.
Grand Prize
Front
Back
Grimace Card
The grand prize incentivizing people
to purchase McDonald's more
frequently and get involved with the
Grimace Protection Program.
App Notifications
A direct call to action sent straight to the phones of our target audience.
Missing Poster
Missing posters that will go up around college campuses and cities in the region. The QR code leads to the app landing page.
App Landing Page
Consumers will be greeted with the faces of the McDonald's crew.
Packaging
Each bag has a suspect from the investigation. If people aren't familiar with the Grimace Protection Program campaign, they will be intrigued by the packaging and investigate into it.
Timeline
June first
The campaign is launched.
First video posted.
Grimace notification sent.
June sixth
Second video released.
Suspect notification sent.
​
June Twelfth
Last video posted. This concludes the campaign.
Grimace invites you to celebrate his b-day and his freedom by re-releasing the Grimace shake.
Thank You For Joining The
