&Beyond is a platform that embraces The Unpredictable by highlighting multiple topics of interest and subcultures that can capitalize on a specific range of target segments. The branding of "&Beyond" pays homage to the equity of the ampersand in AT&T while incorporating the unmistakable globe icon that represents AT&T's global reach in today's digital landscape. Like a warm hug or a snappy high-five, “AT&T Presents &Beyond” is the CCE expansion and communication complement for Gen Z. &Beyond. It starts the conversation to inspire moments of connection so communities can be the change for today, tomorrow, and beyond because connecting does change everything.